Whether it’s for debt settlement or credit repair, you can focus your marketing to pre-screened clients with verified credit scores and debt loads. Target only the people where credit conditions make sense for your specific product, service and offer.
We specialize creating custom solutions that work for you, with dozens of available selects you find with these credit bureau based leads, including, but not limited to:
- FICO risk score
- Revolving – aggregate balance for open trades (up to $50K+)
- Revolving – aggregate balance to credit ratio/utilization (available credit or maxed out)
- Payment Delinquency (current, late, or severely late)
- Hispanic (exclude or target)
These types of leads are ideal for: Debt Settlement, Debt Consolidation, Debt Relief, Credit Repair, Credit Restoration, or, just about any credit based product or service.
The benefits of generating your own debt leads – Don’t buy them off the shelf!
Let’s take a closer look at direct mail and out-bound calling – two easily accessible methods you can initiate yourself, right away, and without that un-desirable “middle man” aggregator.
Direct Mail: Keep in mind that direct mail is an investment, and it’s not for the faint of heart. It takes a bit of patience, but when done correctly, there’s no better way to make your phone ring in. Our advice if you’re just starting out is to mail 3-4 drops over a 4-week period. Some weeks may be slow, but on average, you should expect to increase your ROI by 3-4X. Plus, direct mail has shelf life, meaning you could be getting calls weeks or months down the road from someone who just wasn’t ready at the time.
Be sure to stay flexible and keep testing what works. That includes using different mail pieces and list criteria to determine the winning formula. Remember that industries – and consumers – change with the tides, and the smart marketer stays in touch with current trends that will make a consumer respond to your offer, today.
Out-Bound Calling: We know, out-bound calling is hard work, which makes direct mail all the more appealing. But you have to put your eggs in more than one basket, and take advantage of another profitable way to reach targeted consumers. If you buy the right list, your sales pitch – which takes up valuable time and resources – is going to convert much higher than simply calling “cheap data”. Buying bargain data, while tempting, will end up wasting much more of your time than it’s worth.
We recommend using out-bound calling as a top layer to your direct mail campaign. Since you’re already buying the targeted mail list, just ask for phones “where available”. Because of the Do Not Call Registry, only about 20% of your list will come with phones. Use the phone records to keep your sales staff hungry and active, and reference the sales letter that the consumer has either received, or is about to receive as an ice breaker.
To recap, the best leads are the ones you generate yourself, and direct mail and out-bound calling are two ways you can take control of the process right away. Learn more about our direct mail services here.
If you’re serious about taking your marketing to a whole new level, contact us today for your free, personal consultation. 888.980.IDEA (4332), or e-mail us at [email protected]