Our powerful database, updated bi-weekly, covers all 50 states with hundreds of selectable attributes. We can help you build the most targeted list at the absolute best price available on the market. Our List Consultations are always free. We are experts in lead generation, and we can help you increase your sales like never before.
Credit Based Data
Credit Based Data pulled fresh to your specifications. Used in “firm offer of credit” programs, this premium list zeros in on your exact program credit needs. Select by summarized Credit Score, Loan Amount, Payment History, Revolving Debt Amount, % Utilization of Credit, and more.
Refinance Lists
Target Homeowners that have above-market interest rates, adjustable rates, Low LTV’s, and more. Combine Credit Based attributes to market only to exact credit score ranges and loan payment history.
H.A.R.P. Refinance Lists
Target Fannie/Freddie verified loans originated before – and not refinanced since – May 2009. Select by FICO, current loan balance, payment history, estimated LTV, number of loans, and more.
FHA Streamline Refinance Lists
Target FHA streamline refinance candidates. Identify these prospects by Loan Type (FHA Borrowers), Minimum Credit Score, Loan Amount, and more.
Property Plus Database Lists
This comprehensive list covers select information found in public records, then enhanced with by overlaying comprehensive demographic and modeled data. Selects include: Loan Amount; Type of Loan (Fixed/Arm); Average Historical Interest Rates; LTV; Length of Residence; Demographic; Behavioral; Household; and more.
Custom Mail Services
You can choose to buy any of the above mortgage lists separately or let Idea Engine Marketing build a custom direct mail package for you, from start to finish. Prices start at just .49 cents including the mailing list, design, copywriting, printing, postage, and free mail tracking.
Direct Mail has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top three things you should know before you make that important investment:
Target the Most Qualified Prospects
Successful Direct Mail all starts with the list. Sounds simple, but it’s true. About half of your investment goes to postage, so why spend it on unqualified prospects? Loan officers shouldn’t have to worry about wasting their valuable time chasing unqualified prospects.
Create a Compelling Mail Piece
Qualified borrowers just want to know the bottom line, specifically “what’s in it for me?” A no-nonsense comparison of monthly payment savings works to get the message across clearly and concisely. As for the format, a personal and confidential snap-pack style mailer will help improve your open rate – as opposed to an envelope that screams “advertisement” and gets quickly tossed into the junk mail pile.
Control Your Own Timing
Every Direct Mail marketer wants to know “when will my phone start ringing?” Timing is everything, and the best way to control that timing is to spread out the drops to arrive daily and consistently. A weekly mail drop of at least 5K is recommended, so a significant sample can arrive on that magic day. Is it when the two spouses finally sit down to discuss their finances? Maybe it’s the day that a big credit card bill shows up. Or maybe it’s when the neighbors boast about the new mortgage that saved them hundreds per month.
We invite you to learn more, and remember, our consultations are always free – it’s like having your own in-house lead generator without all the overhead. Learn more about our direct mail marketing services.
Call today for your free consultation: 888.980.IDEA (4332), or e-mail us at [email protected]