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Author: John Rooney

This author has written 5 articles
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  2. John Rooney

Reverse Mortgage: Put Your Direct Mail in High Gear

  • Post category:Direct Marketing

Looking for a proven way to capture your fair share of the reverse mortgage market? If you haven’t already, it’s time to put these simple, yet highly effective methods to work for you: identify the right target, develop a compelling mail piece, and build a test campaign to fine tune…

Continue ReadingReverse Mortgage: Put Your Direct Mail in High Gear

Mortgage Direct Mail – The Good, The Bad, & The Ugly

  • Post category:Direct Marketing/Mailing List

If the title “the good, the bad & the ugly” grabs your attention, it should. Because it’s time you knew the whole story. Not just the good, but also the bad and the ugly side of mortgage direct mail. Today we go beyond the sales pitch and tell it to…

Continue ReadingMortgage Direct Mail – The Good, The Bad, & The Ugly

When the Market Gets Tough, the Tough Get Marketing

  • Post category:Direct Marketing/Mailing List

For many businesses today, marketing has become less of a luxury, and more of a necessity. Whether your objective is to quickly turn around slumping sales, or to seize more long-term market share - or both, now is the time to take a close, hard look at your marketing efforts.…

Continue ReadingWhen the Market Gets Tough, the Tough Get Marketing

Get the Most From Your Mortgage Direct Mail

  • Post category:Mailing List

Direct Mail Marketing has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1)      Target the Most Qualified Prospects…

Continue ReadingGet the Most From Your Mortgage Direct Mail

5 Easy Tips to Improve Your Direct Mail Leads

  • Post category:Direct Marketing/Mailing List

Most companies want to take advantage of direct mail – the benefits are undeniable – but first you have to know what you’re doing. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1)      Buy the Right…

Continue Reading5 Easy Tips to Improve Your Direct Mail Leads

News & Posts

  • Reverse Mortgage: Put Your Direct Mail in High Gear
  • Mortgage Direct Mail – The Good, The Bad, & The Ugly
  • When the Market Gets Tough, the Tough Get Marketing
  • Get the Most From Your Mortgage Direct Mail
  • 5 Easy Tips to Improve Your Direct Mail Leads

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