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Direct Mail Marketing Blog

 

Getting the Right Pre-Foreclosure & Short Sale List

Looking for a pre-foreclosure list? Before you spend a dime of your marketing budget, be sure to know the answers to these five key questions: 1)      What is a pre-foreclosure lead? It depends on who you ask, but it really comes down to one simple variable: whether

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Get the Most From Your Mortgage Direct Mail

Get the Most From Your Mortgage Direct Mail

Direct Mail Marketing has long been a proven and reliable marketing strategy for many of the most successful mortgage companies in the industry. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1)      Target the

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5 Easy Tips to Improve Your Direct Mail Leads

5 Easy Tips to Improve Your Direct Mail Leads

Most companies want to take advantage of direct mail – the benefits are undeniable – but first you have to know what you’re doing. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1)     

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Reverse Mortgage: Put Your Direct Mail in High Gear

Reverse Mortgage: Put Your Direct Mail in High Gear

Looking for a proven way to capture your fair share of the reverse mortgage market? If you haven’t already, it’s time to put these simple, yet highly effective methods to work for you: identify the right target, develop a compelling mail piece, and build a test campaign

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Mortgage Direct Mail – The Good, The Bad, & The Ugly

If the title “the good, the bad & the ugly” grabs your attention, it should. Because it’s time you knew the whole story. Not just the good, but also the bad and the ugly side of mortgage direct mail. Today we go beyond the sales pitch and

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When the Market Gets Tough, the Tough Get Marketing

For many businesses today, marketing has become less of a luxury, and more of a necessity. Whether your objective is to quickly turn around slumping sales, or to seize more long-term market share – or both, now is the time to take a close, hard look at

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